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Good news. Instagram is finally listening to its users, and your feed can be chronological order again.
And we couldn't be more happier about this latest instagram update. From now on, users will be able to see posts in chronological order AKA in real time. This was the way it worked before a bunch of algorithms was introduced.
Let's dive in and learn more. So, essentially, you will have three ways to view content on Instagram and we have marketing tips to for each feed type.
1. MAIN FEED
WHAT SHOWS UP? You will have a mix of posts from the people you are following, the hashtags you follow or interact with and recommendations from Instagram which include sponsored/paid ads and content Instagram thinks you would like.
HOW TO ADJUST YOUR MARKETING:
Continue your paid ad strategies - and don't forget to use paid ads for stories too.
Share your posts to stories and use stickers (ex., polls, ask me a question, location or a mention)
Interact with your community and relevant hashtags
These tips can be used for ALL feed types.
2. FOLLOWING FEED
WHAT SHOWS UP? This is your chronological order feed for all the accounts you follow.
HOW TO ADJUST YOUR MARKETING:
📝 Businesses take note - you will need to adjust your posting schedule to reach your followers when they are online. To do this, you should regularly check your insights and other analytics and do some research on your audience's behaviour. You can then post at the times when they are most likely to be online.
Do the above mentioned tips from the Main Feed section
3. FAVOURITES FEED
WHAT SHOWS UP? Every account you select as your favourite will show up at the top of your main feed. Or you can see your top selected accounts’ content in the Favourites tab, and it will be in chronological order.
HOW TO ADJUST YOUR MARKETING:
⭐️ As businesses this may be your NEW CALL TO ACTION for your followers ➡️➡️ get them to add you to their faves!
Do the above mentioned tips from the Main Feed section
Instagram users would complain (and rightfully so) that they couldn't see the content they really wanted to see on their feeds, and brands complained that they couldn't post content at optimal times because the Instagram algorithm was making decisions for them. With more control, users will be able customize who they follow and how they interact with content. This builds excitement for brands and businesses to have a greater chance for their content to get in front of their audience.
If you're looking for social media strategies or management, please reach out to us at hello@sweettalkmediainc.ca, follow us on Instagram or visit our services page for special, affordable bundles.
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